Tag: design

Synthesize Convention and Innovation

Secure vs. Insecure In the world of design, there are seamless experiences in which transitioning from one task to the next happens organically. Giving users control of the experience requires striking a precarious balance between adhering to rigorously tested conventions while also innovating to satisfy a user’s needs. UI and UX theory is centered around

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Innovative Expression – The Solution

We are always searching for innovative ways to amplify the potency of our UX design. Because most readers skim web pages (see Jakob Nielson’s advice), innovative expression requires more than words. Before you publish, consider attention-grabbing alternatives that complement your content. The Puzzle To celebrate the birthday of a Fresh team member, we filled the

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