Blog

Synthesize Convention and Innovation

Secure vs. Insecure In the world of design, there are seamless experiences in which transitioning from one task to the next happens organically. Giving users control of the experience requires striking a precarious balance between adhering to rigorously tested conventions while also innovating to satisfy a user’s needs. UI and UX theory is centered around

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The Top Five Ways Mobile Technology Will Change Your Future

The best way to predict the future is to invent it. At least that is what every company at last week’s Consumer Electronics Show (CES) in Las Vegas is trying to do. As I followed and tracked the announcements and blog posts about new products at CES, I couldn’t help but notice how almost all

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Storyboards to Screen: the video process

Get a deeper look into how we use storyboards in our video production process.    We are passionate about producing videos that are both attractive, AND effective. When we make a video we go through a specific process that starts with 3 W’s: Who, What, Why. These are the key elements to the creative brief.

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Fresh Consulting Sponsors GeekWire 200: Refreshing a Seattle Tech Tradition

Sponsored by Fresh Consulting, GeekWire is reintroducing a Seattle tech tradition with the GeekWire 200 index – a ranking of the region’s technology startups. GeekWire 200 is designed to help identify companies that are growing quickly, making an impact, and grabbing the attention of key online communities. The GeekWire 200 index pulls data from LinkedIn, Twitter, Facebook

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Innovative Expression – The Solution

We are always searching for innovative ways to amplify the potency of our UX design. Because most readers skim web pages (see Jakob Nielson’s advice), innovative expression requires more than words. Before you publish, consider attention-grabbing alternatives that complement your content. The Puzzle To celebrate the birthday of a Fresh team member, we filled the

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Innovative Expression – Can You Solve the Puzzle?

We are always searching for innovative ways to amplify the potency of our UX design. Because most readers skim web pages (see Jakob Nielson’s advice), meaningful expression requires more than words. Before you publish, consider attention-grabbing alternatives that complement your content. The Puzzle To celebrate the birthday of a Fresh team member today, we filled

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Waterbox: Creative Design and Facebook As The New 1-800 Line

Extraordinary customer service is hard to find. Those rare, truly positive experiences with a corporation creates a lasting impression and converts us to customers for life. I have often dealt with corporate giants as they try and work through simple problems, but I am usually left disappointed and with no improvement to my predicament. This

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