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What Pantone’s Color of the Year Means to Fresh

As the year rolls into May, the flowers are already blooming. Looking at the right field, you’ll see shades of purple abound. It’s timely that today we reflect on Ultra Violet, Pantone’s Color of the Year, and what it means to our work as creatives. The Pantone Color Institute proposes that “Complex and contemplative, Ultra

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Innovation Principle #9: Keep It Open

Everyone Has the Potential to Innovate Responsibility for innovation doesn’t rest with one person or even one group of people. When innovation is part of your culture, everyone is creative and responsible, and everyone holds potential. Fresh ideas can come to anyone. In an organization that fosters innovation, the best ideas rise to the top,

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Innovation Principle #7: Seek Inspiration

Where do you find inspiration? Articles, books, blogs, industry conferences, customer research and interviews, competitor analysis, focused meditation, running, travel, drawing, simply having time to think? Whether it’s internal or external stimuli, the most common theme for sparking creativity is opening the mind to new experiences or input. However, inspiration is often personal. What stokes

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Innovation Principle #6: Ideate Alone First

Ideate Alone First Before you Analyze and Discuss as a Group Have you ever gone along with a proposed plan just to be agreeable, only to find out later that everyone else was doing the same? The Abilene Paradox describes exactly this phenomenon of “Group Think”. When a group of people decides on a course

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Innovation Principle #5: Frame a Beautiful Problem

Focus on Creating a Beautiful Problem First When approaching a problem, it’s important to not jump directly into considering how to solve it, but rather how to frame it up. Establishing an effective framework for the problem engages the creative mind more deeply. The idea is to plant the problem in your brain, so that

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Innovation Principle #4: Present a Challenge

From Elon Musk’s Hyperloop competition to reality TV shows like Shark Tank to the spaceflight challenge from XPRIZE foundation, challenges are utilized to spur innovation. Using challenges is an effective framework that leads to innovation because they are exciting to people, they spur motivation to drive to results, and they are often tied to solving problems,

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Innovation Principle #3: True Innovation Generates Value

Creativity Is Not Innovation Creativity is defined as transcending traditional ideas, rules, patterns, and relationships to generate meaningful new ideas, forms, methods, and interpretations. Creativity is generally subjective. Newness may not be debatable, but originality and appeal are. In the art world, the shift from Realism to Impressionism is a good example. Applying paint to

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Innovation Principle #2: Creativity is Essential to Survive

Today’s Transparent Online Global Market Requires Creativity Creativity is not always innovative, but innovation is always creative. When it comes to innovation, it’s creativity that differentiates products and services from the competition in a world of: product proliferation, where thousands of new products are created each year; a global economy that’s increasingly integrated, where options

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Innovation Principle #1: Build It into the Culture

Innovation is critical to survive and thrive in today’s business climate. The ability to competitively differentiate and consistently reinvent can make or break a company. In their landmark Global CEO Study, IBM found that creativity ranks above integrity and global thinking as the most important leadership quality. Creative leaders are more likely to innovate rather

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