Author: BenSpencer

What Pantone’s Color of the Year Means to Fresh

As the year rolls into May, the flowers are already blooming. Looking at the right field, you’ll see shades of purple abound. It’s timely that today we reflect on Ultra Violet, Pantone’s Color of the Year, and what it means to our work as creatives. The Pantone Color Institute proposes that “Complex and contemplative, Ultra

View more

Synthesize Convention and Innovation

Secure vs. Insecure In the world of design, there are seamless experiences in which transitioning from one task to the next happens organically. Giving users control of the experience requires striking a precarious balance between adhering to rigorously tested conventions while also innovating to satisfy a user’s needs. UI and UX theory is centered around

View more